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Industry Leaders

Formal Research Design

Objectives of the Research

Definition of marketing problems, opportunities, areas of improvement, and goal metrics.

Information and Data Sources

Internal and external sources of information and data to be used in the research process.

Research Methods

Surveys, experiments, and observation of target audiences in varying channels.

Sampling Plan

Selective, and hopefully, representative sampling focused on reliability of data and methodical testing using statistically appropriate methods.

Schedule and Cost of Research

Time and cost based analysis of the research tasks, analysis, and marketing actions required to meaningfully interpret and implement impactful solutions.

Data Collection and Analysis

The keys to successful relevant data collection and analysis is to plan on ways to minimize errors and maintain focus on the core research problems and informational value to current and future decision making.

Conclusions and report

Review the analysis of the data to interpret the information and its relevancy to the core business and marketing goals driving the consumer action.