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Overview

This is the documentation for the research, planning, design, development, and content strategy of Renwick Creative Design. Documentation and results will be updated over time to refocus marketing direction after analyzing and adapting to internal and environmental factors.

The contained documentation represents a living case study of our business as we grow, innovate, and adapt to the constant evolution of online ecosystems.

We will be examining the planning, strategy, implementation, and adjustments to market segmentation, marketing efforts, copy-writing, content management, and analytics.

Refer to the Goal page to read more about the overall goal of this project and sub-tasks which will build towards this goal.

Refer to the Milestones page to view time and deliverable based milestones guiding the workflow of the project to keep on track.

Refer to the Key Insights page to jump to specific insights, reports, and cases.

Refer to the Summary page for a short summary (TL;DR) of insights, discoveries, and adaptations.