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Overview

Marketing Research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities. ¹

The marketing research section will focus on the rationale behind research questions, data collection, and recommendations informing the research process.

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1. Referenced from "Crane, F. G., Kerin, R. A., Rudelius, W., & Hartley, S. W. (2014). Marketing (9^th ed.). Whitby, Ontario: McGraw-Hill Ryerson". ↩