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Target Customer Research Assumptions

After reviewing the above points and considerations it is time to move on to brainstorming solutions and integrations into existing products/services. Gearing all of our marketing, product, and content efforts towards the same goals streamlines content creation and distribution.

This section focuses on the internal perspective of the external factors and motivations that would lead to an entity seeking a solution.

Below are the assumptions after considering the pain points, expectations, goals, and the brand ecosystem.

Online Sales Barriers

Revenue funnels not converting No long term marketing plan Long and/or slow checkout process Users leaving to find coupons Unresponsive/slow experience

Brand Product Positioning

Audience Outreach Channels

Solutions for Pain Points

Coming Up

The next section ( Customer Stories ) will look at potential scenarios involving stakeholders with varying objectives.